For the past decade, the African continent has shown a remarkable commitment towards building a repository of investment opportunities across business sectors.
Tourism, for instance, has witnessed a spike in Cape Verde, sustaining its economy on hospitality efforts. Tourism contributes to 24% of GDP in Mauritius. In 2019, Ghana launched a viral campaign, The Year of Return, attracting globetrotters and foreigners seeking to reconnect with their roots. The Year of Return popularised Ghana as a tourist destination with Trans-Atlantic trade appeal, following a 5.5% contribution from the tourism industry to the nation’s GDP in 2018.
Before the pandemic, a hospitality report showed that Africa was the second-fastest growing tourism region globally, with a growth rate of 5.6% after the Asia Pacific, against a 3.9% global average growth rate. Now, with the number of travels per year on a decline as a result of the COVID-19 pandemic, conversations abound on whether domestic tourism numbers will begin to look up and how the Africa Continental Free Trade Area (AFTCA) will accelerate progress for regional tourism.
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